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The Nat Nast Company
began in 1946 in Kansas City. Missouri. when, Nat. started designing his wonderful hand-embroidered sport shirts We're sure that he could not have known to what degree he was creating an American art form and preserving a special moment in history, a colorful, innocent and romantic time.
Well. the legacy survives today through the work of his daughters Patty and Barbara preserving his attention to detail with extra special quality incorporated into every piece. The entire Nat Nast collection celebrates life's special events. rich in heritage, color and romance. We know Nat would be proud of end result.
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"The best is yet to come" . . .
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The "Guilty Diamonds" shirt is made expressly for Hurricane Pass Outfitters. Nat Nast and and Hurricane Pass Outfitters create a different, limited quantity "Diamond" motiff shirt each year, it has become a tradition at Hurricane Pass Outfitters.
Click Here For The Entire Nat Nast Collection
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Nat Nast As Seen On TV
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 2003 - Enthusiasm can't be curbed
Nat Nast has, in the last few weeks, appeared on “Friends,†“CSI,†“West Wing†and “The Sopranos.†On a recent “Curb Your Enthusiasm,†Larry David and guest star Ted Danson played tug of war with Nast’s sleeves – yes, like two crazed pit bulls, snarling and rolling on the floor, testosterone at full tilt. And get this, Nast has been sighted with J. Lo – and photographed all over Ben Affleck, People magazines sexiest man alive. And we do mean all over, because Nat Nast, you see, is a shirt, actually a men’s clothing label, that is riding a wave of popularity on the big screen, in splashy magazine spreads and on the tube. When Wendy Range-Rao, the costumer for “Curb Your Enthusiasm,†was scouting for a shirt for a subplot of an episode of the HBO show – a series centered on the absurd situations that David, cast regulars and Hollywood stars who play themselves get into – she was sold on a $125 long-sleeved, color-blocked Nast silk creation.
“In our culture, television is the only common denominator, so the appearance of an interesting product as a plot device becomes targeted niche marketing. So yes, Larry David is the fashion icon of the nanosecond,†says David Wolfe of the Doneger Group, a New York-based firm that analyzes fashion trends. “In my imagination, the average man is standing there stark naked figuring out what to wear. If his wife doesn’t tell him, then his favorite television show or television star can.â€
That’s fine by sisters Patty Nast Canton, and Barbara Nast Saleton, the duo behind the label that was founded in 1946 in Kansas City, Mo., by their father, Nat Nast – known as the King o the Bowling Shirts. Nast, a World War II Navy veteran, targeted fans of the popular postwar pastime with shirts that featured inverted pleats on the back that allowed for comfort and movement when hurling a ball. In 1971, Nast sold his business, which was renamed Swingster and later sold again and is now known as American Identity.
Nast died in 1986 of heart failure at age 69. Earlier this year, he was recognized by the trade journal Daily News Record as one of the 12 legends of men’s wear along with Calvin Klein, Ralph Lauren and Giorgio Armani. Three years ago, Nast’s daughters decided to relaunch their dad’s label and introduced their signature silk embroidered and color-blocked shirts, which sell from $95 to $160. |
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